Home-based businesses are often perfectly positioned to fill some gaps in the market that are too small for larger companies to bother with. As an example, a home-based business producing hand-painted Christmas ornaments may turn out such high quality products that large volume manufacturers cannot compete, even if using cheap off-shore labour.

Look for unfilled niches in markets where expertise is in short supply. Customers value uniqueness and creativity. Customers want custom-made or personalized items.

Another approach is to improve the quality or performance of something already being sold.
This has the advantage of spring-boarding on the proven success of something and so reduces risk.

Many items already on the shelves could be improved, modified, enhanced or simply packaged better.
Train your eye to look at products closely. Look for ways in which a product could be improved by perhaps making it; safer to operate or lighter to carry.

Marg Roukens

202-657-5874

SKYPE: Skype Me

Tri Power Team